Nearly everyone can write. But to write well – that’s a different story. Forget what you learnt at school. Ok, not everything, but some of the rules can be bent a little and even broken at times. You can start a sentence with and, but and ok. Not every sentence, obviously. And, when writing for business, you don’t have to write a lot to make your point. Skip to the good bit.

1. Know your audience.

2. Go easy on adjectives unless you are writing a love poem.

3. Be active. The past has passed. Write in the here and now as much as possible.

4. Ditch the jargon. You want your writing to be inclusive.

5. Keep it simple. It’s as simple as that.